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AI Insights · Timothy · July 2025

Top 5 Horror Games on iOS in the US, Q2 2025

Explore the performance of the top 5 horror games on iOS in the US during Q2 2025, featuring trends in weekly downloads, revenue, and active users.

Top 5 Horror Games on iOS in the US, Q2 2025

In the second quarter of 2025, the iOS platform in the United States saw notable performances from the top five horror games. This analysis, based on Sensor Tower data, highlights trends in weekly downloads, revenue, and active users.

Identity V from NetEase Games showed a varied performance in weekly revenue, peaking at around $363K at the end of April and experiencing fluctuations throughout the quarter. Weekly downloads rose to approximately 8K in mid-June, while active users consistently grew, reaching over 61K by the end of June.

Game of Vampires: Twilight Sun by Dream Plus exhibited steady revenue, with a significant increase to $213K in the final week of June. Weekly downloads saw a rise, peaking at over 8K at the end of June, and active users remained stable, hovering around 52K.

Mystery Matters: Match & Crime from Playrix experienced a decline in revenue, dropping to about $83K by the end of June. Downloads decreased significantly through the quarter, with a slight recovery to 2K in the final week. Active users peaked at nearly 29K in early June before declining.

Tokyo Debunker by ZigZaGame Inc. showed fluctuating revenue, reaching $52K by the end of June. Downloads peaked in late May at over 41K, while active users saw a steep decline from 50K to just over 4K.

Lastly, Tokyo Ghoul · Break the Chains from Funcat Games Limited maintained moderate revenue levels, peaking at $25K in early May. Downloads fluctuated, with a high of 3K in mid-April, while active users remained stable, ending the quarter at nearly 6K.

For more insights into app performance trends, visit Sensor Tower's comprehensive data platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025